Audience
For SaaS CMOs who inherited a stalled organic funnel.
Six months in the role. Board pressure for visible Q1 wins. The funnel you inherited was already going sideways. Productized engagement with a Month-6 verdict that reports board-ready deltas.
What you’re solving for
Six to twelve months into a CMO role. The funnel you inherited was already declining. Hire-fire risk lives at 18 months for new CMOs. Board pressure for visible Q1 wins is real. Q2 of your tenure cannot be “we’re still auditing the SEO baseline”.
The engagement is built to ship visible artifacts on a quarterly cadence specifically because the CMO seat operates under quarterly evaluation pressure. Day 30 blueprint, Day 21 dashboard, Month 3 cadence visible, Month 6 verdict — each one defendable independently to the board.
What lands by quarter
Q1 (Months 1–3)
Day 30 — Positioning blueprint. Locked Golden Anchor, 8-component matrix, competitive matrix. The strategy artifact you present at your first QBR.
Day 21 — Live attribution dashboard. GA4 + Search Console + CRM joined. Month 0 baseline frozen. The dashboard your board can grade against.
Month 2 — Schema graph deployed. Sitewide threaded @graph. The infrastructure win you can point to in your skip-level.
Q2 (Months 4–6)
Months 2–5 — Weekly cadence. 1–2 net-new cluster pages per week, monthly refresh of top-10 ranking pages, monthly internal-link audit. The throughput your team has not been hitting.
Month 6 — Verdict report. Board-ready. Citation / rank / traffic / revenue deltas calibrated against the Month 0 baseline. Renewal decision flows from the report rather than from a sales narrative.
Where this fits
Above your performance / paid agency. The engagement rebuilds the organic + GEO halves. Your paid agency continues running the paid layer. The two halves work together; the engagement is not a replacement for paid expertise.
Beside your in-house team. A senior content writer + a marketing operations lead become more productive — the engagement ships the brief; they own the relationships and the on-side approval flow. Most CMOs add 1–2 mids during the engagement specifically because the cadence reveals where in-house capacity matters.
Below your CEO’s positioning authority. The CEO signs off on the locked anchor in week 3. After that, you and the senior operator on our side run the engagement.
What we ask
One operator point of contact. A named lead on your side with authority to approve content batches, sign off positioning, and represent the team in the weekly call. Often a marketing ops lead or a senior content strategist.
Decision authority through the QBR. Day-30 positioning sign-off, Month-3 cadence sign-off, Month-6 renew-or-walk. Three discrete decision moments rather than continuous renegotiation.
Honest baseline access. GA4, Search Console, the CRM, the paid platform reports. We don’t fix what we can’t see.
For the engagement shape, see pricing. For the comparison against hiring more in-house, see vs in-house.