Use case
When paid plateaus and CAC inflates.
CAC up 30%+ year-over-year while paid spend has stayed flat or grown. We rebuild organic + GEO so the funnel doesn't depend on paid alone — and the Month-6 verdict reports the unit-economics shift.
The shape of the problem
You have spent more on paid acquisition every quarter for three years. Demos are the same volume. CAC has inflated 30% year over year. The CFO is asking for the unit-economics path back to where you were in 2023.
Most engagements that match this shape have already tried the paid-side fixes — auction-bid optimisation, creative refresh, audience layering, channel diversification. They produce 5–10% improvements that get eaten by next quarter’s auction inflation. The structural answer is not “paid better”; it is “paid + organic + GEO together, with organic carrying more of the load over time”.
Why this happens
Three pressures stacked on top of each other.
Auction inflation. More SaaS competes for the same intent keywords. CPCs rise; CTRs decline. Pure paid is a structurally inflationary input.
Conversion erosion. B2B buyers do more research before clicking. They want answer-engine endorsements, comparison-page coverage, third-party reviews. If your SaaS isn’t surfacing in those research surfaces, your paid ad gets the click but the prospect bounces because the secondary research couldn’t validate.
Attribution decay. iOS privacy + cookie restrictions + cross-device research patterns weaken last-click attribution. Your paid platform reports look fine; your CFO’s dashboard says CAC is up. Both are true. The platform under-counts assists; the dashboard counts blended.
How we rebuild
The 6-month engagement does not touch your paid stack. It rebuilds the organic + GEO halves so your funnel stops depending on paid alone.
Months 1–2 — Spine
Positioning + technical SEO ship in parallel. By Day 60 you have a locked anchor, threaded schema, sitewide canonical structure. The infrastructure that lets organic + GEO compound is in place.
Months 2–5 — Throughput
Content engine cluster cadence runs weekly. LLM discoverability testing surfaces engines you’re missing from. The agent fleet does the production; senior strategy keeps voice consistent.
Month 6 — Unit-economics verdict
The attribution dashboard reports Month 0 → Month 6 deltas with revenue join. Specifically: organic share of conversions, blended CAC delta, contribution-margin per acquisition channel. The Month-6 verdict report frames the renewal decision as a unit-economics math conversation.
What we don’t do
We don’t touch your paid stack. We don’t tell you to cut paid spend. We don’t second-guess your performance team’s auction-bid choices. The engagement is purely additive on the organic + GEO half — its job is to make the paid half stop being load-bearing.
About a third of clients reduce paid spend after Month 6 because organic carries enough share that they choose to. Another third hold paid flat and absorb the organic lift as growth. The remaining third increase paid spend because the LTV improvement justifies it. We are agnostic on the paid decision; the dashboard tells you what changed and you choose.
For the four scoreboards we measure against, see the measurement framework. For the engagement shape and pricing, see pricing.